How We Do It

How We Do It

Our Process of how we solve problems and produce great work comes with a strategy:
 

BRAND STRATEGY

Discovery – First, we listen. Our goal is to fully understand each client’s business and the environment in which it operates. Finally, we look at the problem from the consumer perspective, where we engage in primary research to fully understand the target audience and how they want to interact with the brand.

Strategy & Idea Development – We work with brands to support their idea generation, program planning, and provide our experience to create more effective promotions across all channels. We provide strategy, fresh insights and marketing concepts across all media and distribution channels to drive measurable actions and results.

INVENTION STRATEGY

Plan – Our planning process turns research into a clear set of consumer insights, user goals and business requirements. This information contributes to a strategic vision, as well as its messaging and brand positioning. We then set out a plan for bringing the vision to life. The plan includes all the specific timelines and resource needs required for the project to be successful.

CREATIVE

Create & Iterate – Creative concepts are developed to support the overall strategy. We try lots of things, throwing out what doesn’t work and starting over until the results live up to the vision. The results are polished ideas based on a detailed understanding of the client’s customers and designed to make an impact.

Creative Services – We produce breakthrough creative for all accounts in all types of media from TV, print, web, mobile, out of home, POS thru experiential events. We believe every client and every project deserves passionate creative work.

IMPLEMENT

Implement – Our job is to translate creative concepts into full campaigns, which in some instances, encompass social media management, blogger and influencer outreach, and media buying.

Co-Marketing – We have extensive contacts and relationships to secure and negotiate co-marketing programs on favorable terms. We also secure sports and entertainment celebrities and properties to add excitement to brand activation programs.

ACCOUNT

Evolve – We analyze all of our work, so performance can be improved over time. By continuing to measure and evolve, we can improve ROI and show how each campaign drives business over time.

EXPERIENTIAL MARKETING

Events & Experiential – Our team conceives, designs, produces, coordinates and staffs events that bring brands to consumers to drive purchase intent and brand consideration.

MEDIA PLANNING & BUYING

Promotional Media Planning – With core expertise in both traditional and emerging media, we target promotional media solutions that reinforce brand equity and incent consumers to purchase. This includes media selection, broadcast & print production, and ad placement.

COMMUNITY MANAGEMENT

Multicultural Promotion – To capture a world of diverse consumers, we create relevant and emotionally engaging programs that ring authentically true across various demographic and ethnic groups.

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