What We Know

What We Know

At Alanwood, we know that today’s consumer is not just a standalone demographic defined by age, geographic location or affluence. They are trendsetters that fuel a community of behavior adoption, an entire population of people influenced by the conversion of technology, human truths and everyday life and you need to know how to reach them.

In our experience, we’ve learned that the greatest stories are built around human truths. These truths spoken by another let you see yourself in them somehow (as if you were there) and it’s that inclusion in the story that creates a feeling with the message. And, in the case of advertising, that same story creates that same feeling and emotional appeal with a brand.

At the end of the day, we are talking to people… These people are interactive and living in the moments of NOW… They are tweeting during television shows. They are listening to Pandora while they watch Hulu. They are watching TV on their iPad while they text their friends on mobile phones and while they work on laptops at Starbucks. They are demographics ranging between 15, 20, 30, 40 and 50 plus generations. They are men and women. They are moms, dads, sons and daughters. They are students and professionals. We know, these people, our consumers, are trendsetters and they are connected 24 hours a day, 7 days a week!

Get More Customers & Better Results For Your Business Today!